Our real-world evidence is generated through the study of data captured in a real-world clinical practice environment, namely outside a conventional clinical trial setting. Through our expert analysis we transform the real-world data gathered in our observational studies into evidence; this can then be used to generate insights and drive understanding for our clients. The need for real-world evidence is compelling – data from randomized clinical trials seldom fully reflect the impact of a treatment across the universe of patients. Real-world evidence helps translate trial findings into the environment in which the product will ultimately have to perform. Our real-world evidence is based entirely on data obtained in a clinical practice setting. We do not advocate the use of uncontrolled/unmonitored ‘real life’ feedback found on social media as a basis for commercial or scientific decision-making.